A handful of chapters from Constitutional Marketing, written out long — plus new ideas that didn't make the book.
Ad spend isn't the only way to grow a small business. Here are the free marketing moves that actually work — done entirely from your phone.
Every small business owner hits the same wall: you know you need to market your business but have no idea where to start. Here's the honest answer.
The phrase "content calendar" makes most small business owners' eyes glaze over. It conjures spreadsheets, color-coded cells, and a planning meeting you don't have time for. That's not what I'm t…
Every marketing platform you don't own can take your audience away. Facebook can throttle your reach. Instagram can change its algorithm. TikTok can get banned. Your email list is yours — no platform…
When most small business owners hear "TikTok," they think dancing teenagers. So they dismiss it and go back to posting once a week on Facebook, wondering why nobody calls. Here's what they're mis…
I want to tell you about a customer who took his own after photos. We'd just finished a large pine needle job — the kind of work that fills trailers and genuinely transforms a property when it's d…
One winter, doing the postmortem on the previous mowing season, I added up every expense tied to running the lawn business — gas, insurance, office costs, advertising, all of it — and divided it acros…
I have a stutter. Bad enough growing up that it nearly put my college graduation at risk — I was a broadcasting major, and broadcasting majors have to get in front of a camera and talk. I went through…
Years ago, an established business owner told me something I've never forgotten: "Barter is the unofficial currency of small business." He was part of a local barter group — business owners tradin…
There's a lady I think about every time someone brings up online reviews. I'd set up a system to collect reviews for Palmetto Lawn & Pest, and during a slow stretch one winter, I sent out requests…