A field course, not a textbook

Marketing your
small business
takes fifteen minutes
a day.

You already have the only tool you need. Constitutional Marketing is a practical, story-driven guide for small business owners who'd rather be working — written by a guy who'd rather be working too.

📖 23 Chapters 📱 Phone-Only Marketing ✍️ David L. Nichols
Constitutional Marketing book cover featuring Randall the raccoon
7:14
Tuesday, Morning
⏱ 14:58 remaining
📸
Job Site Camera
3 photos ready — before & after
New Google Review
"Best lawn on the street, finally"
🦝
Randall says hi
Chapter 7 is about him, actually
David L. Nichols, author of Constitutional Marketing David L. Nichols — Taylors, SC

Lawn guy. Vending operator. Reluctant professor.

David Nichols owns and runs two small businesses in Upstate South Carolina — Palmetto Lawn & Pest and 864 Vending Services — and teaches marketing, sales, and business communication part-time at North Greenville University. He has a Master's degree in Broadcast Management, thirteen years running a hyperlocal media platform, and a stutter he's never fully shaken despite a career that kept putting him on camera anyway.

"I'm lousy at academic theory. But I'm more than happy to show you how this stuff actually works."

That's what he tells every class he's ever taught, and it's the entire spirit of this book. No funnels. No jargon. No pretending you have a marketing department. Just real stories — a dusty trailer that got 30,000 views, a raccoon named Randall who became a brand mascot, an angry review about acorns — and the real, repeatable systems built underneath them.

Read the full bio →

Get Chapter 1 free + occasional marketing notes

The same straightforward notes David sends his own customers. No funnels, no jargon.

Twenty-three short chapters. Each one fits in the time you've already got.

You don't read this book front to back. You find the chapter that solves today's problem, do the thing, and move on.

CH. 01

The 15-Minute Mindset

Why the most successful post you'll ever make probably wasn't planned.

CH. 05

Before & After Is Forever

The single most powerful format in small business marketing, free.

CH. 10

Google Business Profile

The free tool that works while you sleep — whether you set it up or not.

CH. 13

Reviews on Autopilot

A system that catches the good reviews and defuses the bad ones.

CH. 17

AI as Your Marketing Intern

The tool that works for free, never calls in sick, and needs correcting.

CH. 22

What Actually Gets Measured

The only marketing metric that tells you if any of this is working.

See the full book page & FAQ →    What is Constitutional Marketing? →

Not another marketing book written by someone who's never run a small business.

1

It's tested in real businesses

Every chapter comes from something that actually happened at Palmetto Lawn & Pest or 864 Vending Services — including the expensive mistakes.

2

Zero budget required

No ad spend, no agency, no content calendar software. Just the phone that's already in your pocket and the fifteen minutes you already have.

3

Built to skip around

No final exam, no required order. Find the chapter for the problem you have today, do the thing, and get back to work.

Available in paperback and on Kindle.

Constitutional Marketing book cover featuring Randall the raccoon

Start with whichever chapter solves today's problem. There's no wrong place to begin.

Available on
Amazon →
Paperback & eBook

Marketing ideas you can use in fifteen minutes.

The Production Company Trap

You can run a social media account and get a lot of views and a lot of traffic. Or you can go out and be…

Why Imperfect Content Builds More Trust Than Polished Content

If the most camera-averse person to graduate from a broadcasting program can post video of himself treating pests in someone’s backyard, the bar for “presentable…

How to Create Marketing Content Without Hiring an Agency

An agency isn’t required to produce marketing content that works for a small business. The phone already sitting in your pocket is a complete content…

Document, Don’t Create: The Small Business Content Mindset

There’s one mindset shift underneath every piece of practical small business content advice: document what’s already happening instead of trying to create something new. That…

How Service Businesses Can Turn Their Work Into Content

There’s probably a mushroom growing in one of your customers’ yards right now that would stop someone mid-scroll. Not because it’s dangerous or dramatic —…

View all posts →

One real idea, every other week.

No funnels, no growth hacks — just the same straightforward marketing notes David sends his own customers, plus the occasional Randall update.

No spam. Unsubscribe whenever. Just like the book promises.