You already have the only tool you need. Constitutional Marketing is a practical, story-driven guide for small business owners who'd rather be working — written by a guy who'd rather be working too.
David L. Nichols — Taylors, SC
David Nichols owns and runs two small businesses in Upstate South Carolina — Palmetto Lawn & Pest and 864 Vending Services — and teaches marketing, sales, and business communication part-time at North Greenville University. He has a Master's degree in Broadcast Management, thirteen years running a hyperlocal media platform, and a stutter he's never fully shaken despite a career that kept putting him on camera anyway.
"I'm lousy at academic theory. But I'm more than happy to show you how this stuff actually works."
That's what he tells every class he's ever taught, and it's the entire spirit of this book. No funnels. No jargon. No pretending you have a marketing department. Just real stories — a dusty trailer that got 30,000 views, a raccoon named Randall who became a brand mascot, an angry review about acorns — and the real, repeatable systems built underneath them.
The same straightforward notes David sends his own customers. No funnels, no jargon.
You don't read this book front to back. You find the chapter that solves today's problem, do the thing, and move on.
Why the most successful post you'll ever make probably wasn't planned.
The single most powerful format in small business marketing, free.
The free tool that works while you sleep — whether you set it up or not.
A system that catches the good reviews and defuses the bad ones.
The tool that works for free, never calls in sick, and needs correcting.
The only marketing metric that tells you if any of this is working.
See the full book page & FAQ → What is Constitutional Marketing? →
Every chapter comes from something that actually happened at Palmetto Lawn & Pest or 864 Vending Services — including the expensive mistakes.
No ad spend, no agency, no content calendar software. Just the phone that's already in your pocket and the fifteen minutes you already have.
No final exam, no required order. Find the chapter for the problem you have today, do the thing, and get back to work.
Start with whichever chapter solves today's problem. There's no wrong place to begin.
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