A handful of chapters from Constitutional Marketing, written out long — plus new ideas that didn't make the book.
The cleanest way to understand what to post on TikTok isn’t a content calendar. It’s one mental model: give the platform what it wants. Think…
TikTok’s algorithm is built for reach beyond your immediate area — which is exactly what makes it a strange fit for a business whose entire…
Short answer: yes. Google Business Profile is free, and every feature that actually moves the needle for a small business — the listing itself, photos,…
Optimizing a Google Business Profile isn’t a checklist of clever tricks. It’s one mental model, applied consistently: think like Google. Google’s entire product is relevant…
You don’t need a photographer for this. You need the phone that’s already in your pocket and about thirty seconds before you start work. Photos…
Buried inside Google Business Profile is a feature called Google Posts — essentially a mini social media feed that appears directly on your business listing…
Local search engine optimization sounds like it belongs to agencies and consultants. For a small service business, most of it is a handful of basic…
Your Google Business Profile shows up before your website in local search. Here's how to set it up correctly and keep it working for you every day.
Your smartphone is a complete marketing department. Here's everything you can do from one device — no laptop, no agency, no extra tools required.
The first 10 customers are the hardest. Here's the exact playbook for getting them without ad spend — using the phone and relationships you already have.