-
What is Constitutional Marketing?
Constitutional Marketing is a practical, story-driven marketing guide written for small business owners — specifically people who own service businesses, trade businesses, local retail, or similar operations. The title comes from the idea of a "constitutional" — a daily walk — applied to marketing: a short, consistent daily habit done on your phone. It's not about politics, ethics frameworks, or founding principles. It's about showing up every day for 15 minutes with your smartphone and doing the marketing work that actually moves the needle.
-
Who is this book for?
It's written for small business owners who run their own operations — lawn care, pest control, trades, vending, local retail, restaurants, cleaning services, and similar businesses. If you own or manage a business, carry a smartphone, and don't have a marketing department, this book was written for you. It's especially useful for service businesses whose work is visual and location-based.
-
Do I need a big following or ad budget to use what's in this book?
No. The entire system is built around zero ad spend and zero follower requirement. Every strategy in the book uses free tools (Instagram, TikTok, Google Business Profile, Google Reviews) and takes 15 minutes or less per day. The approach works whether you have 12 followers or 12,000.
-
Is this a political book?
No. The word "constitutional" in the title refers to taking a "constitutional" — an old-fashioned term for a daily walk — applied as a metaphor for consistent daily marketing habits. There is no political content in this book.
-
What platforms does the book cover?
Instagram (Reels and feed), TikTok, Facebook, Google Business Profile, Google Reviews, Nextdoor, and email. There's also a chapter on AI tools as a free marketing assistant. The underlying habits apply to any platform you're on.
-
How long is the book?
The paperback is approximately 180 pages across 23 short chapters. Each chapter is designed to be read in one sitting — typically 10 to 20 minutes — and includes a concrete action you can take immediately.
-
Do I need to read it front to back?
No. The chapters are designed to stand alone. Find the one that solves the problem you have today, do the thing, and move on. There's no required order and no cumulative structure that makes later chapters incomprehensible without earlier ones.
-
Does it apply to my industry?
The examples in the book come primarily from lawn care, pest control, and vending — David's own businesses — but the strategies apply across any service or local business where the work is visual: trades, cleaning, landscaping, food, retail, personal services, and more. The 15-minute habit doesn't care what industry you're in.
-
Where can I buy it?
Constitutional Marketing is available on Amazon in both paperback and Kindle formats. Search "Constitutional Marketing David Nichols" or use the link on this site.
-
Can I get a free sample before buying?
Yes. Chapter 1 — The 15-Minute Mindset — is available as a free PDF download from this site. No email required.