Meet David L. Nichols

David Nichols owns and operates two small businesses in the Greenville/Taylors area of Upstate South Carolina: Palmetto Lawn & Pest and 864 Vending Services. He also teaches marketing, sales, and business communication as an adjunct professor at North Greenville University.

"I'm lousy at academic theory. But I'm more than happy to show you how this stuff actually works."

He holds a Master's degree in Broadcast Management and spent thirteen years running a hyperlocal media platform in Upstate South Carolina before pivoting to service business ownership. He has a stutter he's never fully shaken despite a career that kept putting him on camera anyway.

Constitutional Marketing came directly from the morning marketing habit he runs every day in the field — not from a classroom, a consulting engagement, or a thought leadership column. The raccoon named Randall who appears on the cover is real. The 30,000-view video from a dusty trailer is real. The angry review about acorns is real.

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